Contact: Jill Lewis Joan Rothman Joins Worktopia as Chief Marketing OfficerWhite Plains, N.Y., July 10, 2008 – Worktopia®, the leading online meetings reservation service, today announced it has appointed Joan Rothman as Chief Marketing Officer, effective immediately. In the new position, Rothman will be responsible for all inbound and outbound marketing initiatives and corporate communications. She will be based out of Worktopia’s White Plains headquarters office and will report directly to John Arenas, Chief Executive Officer. Previously, Rothman was Vice President of Marketing at AuthentiDate Holding Corp., a security software and services company. There she led the rebranding of the company’s new products and services suite, drove product development and market testing of several innovative workflow solutions, and directed the deployment of all market outreach programs. Prior to that, Joan was Vice President of Global Solutions Marketing at IBM, where she led global planning and marketing execution for IBM’s top strategic alliances. Rothman was a Senior Vice President at Dun & Bradstreet, where she was a key member of the CEO’s globalization team and was responsible for all marketing efforts surrounding the launch of many key products and services. John Arenas, CEO of Worktopia, said, "We’re delighted to add Joan to the leadership team. Her appointment comes at an important time for the company as we continue to increase our leadership position in the global marketplace." "I am excited about the opportunity to join Worktopia and to lead its marketing efforts as the company’s growth accelerates worldwide," stated Rothman. She added, "The Company is operating in a highly dynamic segment of the hospitality and meetings industry and I look forward to creating greater awareness and driving demand for Worktopia’s revolutionary products." About Worktopia® Worktopia, Inc. offers meeting procurement solutions that allow meeting planners to search, compare and book simple meetings online in hotels, conference centers, business centers, and airport lounges in 65 countries. The Worktopia meeting booking engine can be found at www.worktopia.com, and in private label versions on hotel, travel management, and other third party web sites. Worktopia also delivers attendee management services in partnership with SignUp4.com, LLC. For more information, visit www.worktopia.com. |
